Shikhar Shukla
Full Stack Developer & Behavioral Product Researcher
“I build products and study why people use them the way they do.”
Engineering Work
Booksly
flagUKHow I think about products
"YouTube Is Not Your Problem. Tomorrow Is."
First-person account of why I use YouTube to escape thinking about tomorrow — and what happens when I finally noticed.
"How YouTube Controls Your Thinking Before You Notice."
A breakdown of 7 design mechanisms YouTube uses to keep you scrolling — observed from the inside.
About Shikhar
I'm a full stack developer based in Vadodara, India, with hands-on experience building production applications for international clients across Canada, UK, USA, and the Netherlands. I work across the full stack — React.js, Next.js, Laravel, NestJS — from architecture to deployment.
On the side, I research and write about behavioral product psychology. I study how digital products manipulate human thinking and decision-making — mostly by observing myself making the same mistakes repeatedly. You can read my work on Substack.